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With about 75,000 tickets sold, it's the biggest box office draw in the history of the show business. For now, anyway.
"Crazy Rich Asians" is the sleeper hit of 2018, but will it ultimately earn the "Hamilton" record of $1 billion at the box office?
The movie's lukewarm reviews and a lack of big-name stars didn't hurt its box office performance. But that doesn't guarantee that it will break the record, which has been set by "Hamilton."
"This is going to do something that nobody can predict," says one Hollywood insider.
"Crazy Rich Asians" came in third place over the weekend, bringing in $35.5 million. It had been pegged at more than $100 million.
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But the success of the movie won't mean it has made back its estimated $20 million budget.
"Crazy Rich Asians" was produced for $25 million and is backed by a $25 million fee from Warner Bros. to use the rights to the book by Kevin Kwan. And even with the $25 million fee, it's not clear how much the movie will turn in at the box office.
"This is going to do something that nobody can predict," says the Hollywood insider. "If this was a theatrical release in all of the major markets, they could have made it back. But Warner Bros. had to do a home video and TV deal."
"Hamilton" did an unprecedented two-day total of $110 million when it opened wide a decade ago. And it had about $200 million worth of marketing dollars behind it.
This year, Warner Bros. is only selling around $100 million worth of advertising, and critics have given the movie a lackluster review.
"When you go out and buy a ticket, and the movie isn't that special, you're probably not going to spend that money," says a veteran of the box office. "The movie business is doing well in the global economy, but there are still limits."
"Crazy Rich Asians" has earned a ac619d1d87
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